Is Spokane Valley “where tradition meets ambition”? How about where there is “innovation at work, nature at play”?
And, by the way, how come you can’t find the city’s presence on Twitter or Facebook?
These were some of the topics explored by representatives of Atlas Advertising at the Nov. 15 council meeting. The firm has been given marching orders by Spokane Valley to develop a marketing plan for the city.
Council Member Ed Pace said that tradition is a huge part of the Valley community, as it is over 100 years old but only has been a city for just over 13 years.
“We’re not a new community,” he said. “The city government is new.”
Council Member Sam Wood was supportive of the “tradition meets ambition” tag line – “It really grabs me,” he said -- while Deputy Mayor Arne Woodard said he sees good things in both.
Council Member Caleb Collier said he’s heard rumblings of a movement to change the name of Spokane Valley to something else to distinguish the city from its neighbor to the west. The consultants, however, said the city benefits from positive stories and promotion of Spokane.
City leaders, however, are still trying to figure out the best use of social media. City Attorney Cary Driskell said any tweets or Facebook posts would have to be recorded and made available for public-records requests.
In other news, due to early Thanksgiving deadlines at the Spokane Valley News Herald, coverage of the Tuesday, Nov. 22, council meeting will be delayed until next week. Also, there will be no council meeting on Tuesday, Nov. 29.